Beyond Meat is now making its way into the big leagues. Only earlier this week, the very successful NBA team––Los Angeles Lakers––broadcasted that it will be partnering with the ever-growing vegan meat brand Beyond Meat.
The partnership between the two entities is for Beyond Meat’s “Go Beyond” campaign. The vegan brand has hopes to educate sports fans nationwide about the benefits of eating plant-based foods to potentially inspire them to eat more plants.
The Los Angeles Lakers were pleased to initiate the long-term partnership agreement with Beyond Meat. In a recent statement, Lakers President of Business Operations Tim Harris said, “We are excited to welcome Beyond Meat as a new sponsor of the Los Angeles Lakers. They are an innovative and forward-thinking company with established and successful relationships with NBA players around the league. Anytime we can align with a company that is looking to improve the wellness of our players, as well as our fanbase, we think it’s a very good fit and we look forward to a great relationship with Beyond Meat.”
As a fundamental aspect of the partnership, Beyond Meat will be networking with LA Lakers fans in the form of promotions and opportunities to try the brand’s plant-based offerings. To celebrate the launch of the partnership, a Beyond Meat food truck served up delicious vegan burgers right outside of the LA Lakers’ solar-powered training facility located in El Segundo––where Beyond Meat just so happens to be based as well.
In an effort to further promote the partnership with Beyond Meat, the vegan Los Angeles Lakers center JaVale McGee attended the event. “Shifting to a plant-based diet has been a literal game-changer,” he said. “And I’m excited to have my two favorite LA brands partnering to make plant-based eating not only delicious, but accessible.”
This serves as a major win for the Beyond Meat company and the vegan movement. Beyond Meat’s CEO Ethan Brown says it best: “As an LA-based company, we are excited to team up with one of LA’s most iconic brands to engage our local community and further amplify awareness of our delicious plant-based meats that serve both body and planet.”