Most high-street coffee chains currently charge upwards of 50 cents extra when customers choose plant milk (soy, oat, almond, coconut, macadamia, etc).
"Charging extra for plant milk is effectively a tax on climate-conscious customers," Toni Vernelli, Head of Communications at Veganuary.
"Animal farming is responsible for more than half of all food-related green houses gases and cows are the prime cause, with each one burping out 600 liters of methane a day. The true cost of cow's milk is a climate catastrophe.
"This World Plant Milk Day we're calling on all coffee chains to follow AMT's lead and help halt the devastating impact animal farming has on our planet by providing free planet-friendly plant milk for all customers – before we all pay the price."
With the rise of veganism, millions of people around the world are ditching dairy and switching for healthier options made from plants instead. Besides the health benefits of drinking plant milk, the reduction of dairy consumption also contributes to saving the planet and stopping the exploitation of cows in the dairy industry.
In line of this, food producers, retailers, and restaurants are making it easier than ever to phase out dairy, offering delicious plant-based alternatives to traditional products, including milk, ice-cream, and cheese.
Join the challenge to phase out milk in your morning coffee: find out more about World Plant Milk Day here