A few days before the giant fast food company’s annual shareholder meeting, a total of 25 celebrities came together to create a new television advertisement to urge McDonald’s to ‘stop this cruelty.’

Produced by Mercy For Animals, the advertisement was aired in an appeal to McDonald’s prior to the company’s shareholder meeting. The advertisement features many well-known celebrities such as James Cromwell, Kimberly Elise, Moby, Matt Lauria, Emily Deschanel, Joanna Krupa, John Salley, Daisy Fuentes, and Alison Pill. 

In the advertisement, the group of celebrities pleads, "We believe no animal deserves to be in constant pain, live in their own filth, suffer from every single breath. We believe animals deserve mercy. McDonald's, you have the power to make a difference. You have the responsibility to act. You could end this agony for billions of animals...Dear McDonald's, stop this cruelty... Stop this animal cruelty."

John Salley, the NBA basketball player who is featured in the advertisement, said, “The world is waking up to how factory farms hurt animals and the responsibility food companies have to change the system. This is why I'm calling on McDonald's to reduce the suffering of animals and why I've also invested in plant-based companies creating the future of food."

Many animal protection organizations such as Mercy For Animals, The Humane League, Compassion in World Farming, Compassion Over Killing, and the World Animal Protection have united to form a coalition with aims to urge McDonald’s to stop the animal cruelty, especially within its chicken supply chain. Rather than packed cages and poor air quality, the coalition is calling on McDonald’s for better and more humane standards. 
Our own Zak Shelton interviewed at the shareholder's meeting.  See more here