Currently, the best-selling liquid egg product in natural grocery stores isn’t actually made of real eggs. The popular brand Just, a plant-based producer of mayonnaise, cookie dough, and dressings, also makes the product ‘Just Egg,’ which is a liquid egg alternative. Just Egg is outperforming other egg liquid products, according to recent data by Just.
According to SPINS data provided by Just, the Just Egg product raked in 40 percent of all profit generated and about 30 percent of all liquid egg product sales in natural grocery stores. Moreover, Just Egg is also the second best-selling egg substitute in traditional grocery stores, only falling second to the popular product Egg Beaters.
The Just Egg product, which is a plant-based liquid egg substitute, is made out of mung beans instead. Just Egg was only recently made available nationwide in Sprouts locations in March and in Whole Foods locations in April of 2019.
According to the founders Tetrick and Josh Balk, the amount of Just Egg product sold so far is roughly comparable to about 8.2 million chicken eggs.
“The idea of finding a plant that scrambles like an egg was conjured up on a couch seven years ago,” said Tetrick. “To see where we are today, what my team has built, and to see that over 8 million of these plant-based equivalents have been sold already makes me incredibly proud. I’m so humbled to see Just Egg taking off in such a short time.”
Josh and Tetrick have already managed to raise slightly north of $220 million from investors. As the company continues to grow and expand, expect to see Just Egg become available at more and more grocery chains.