Baskin-Robbins announces it has introduced two vegan, non-dairy ice cream options to their menu. While they have included ices and sorbets in the past, the two new ice cream options represent the company’s first foray into the ever-growing plant-based arena.
"We're excited to expand our ice cream portfolio into the vegan space and offer our guests increased options, especially with such high consumer demand for a product like this," Carol Austin, Baskin-Robbins' vice president of marketing, added.
Baskin-Robbins has a lot of ground to cover in order to catch up to their competitor Ben and Jerry, who in February of this year added two additional flavors, rounding out their existing line to a total of 12 vegan flavors.
According to Food and Wine, Baskin-Robbins decadent new flavors include ingredients such as coconut oil and almond butter to make them creamy. Noon-Dairy Chocolate Chip Cookie Dough includes cookie dough pieces, chocolate chunks, and a chocolate ribbon while the Chocolate Extreme is gluten-free.
"The Baskin-Robbins culinary team has been hard at work on our non-dairy flavors for over two years. It was important for us to take the time to get it right," Jeanne Bolger, the brand's director of research and development, said in the announcement. "Both flavors are so smooth and indulgent, and the final product delivers the incredible quality that our customers have come to expect from any Baskin-Robbins ice cream. We're very proud of the result."
The new flavors became available in Baskin-Robbins shops this week.