If you’ve ever walked through your local Macy’s clothing and home departments, you’ve more than likely seen a large selection of mink blankets, fur coats, fur-lined bags, and other fur-based products. Come the end of 2020, however, fur products will no longer be seen at Macy’s and Bloomingdale’s.
By the end of the company’s 2020 fiscal year, it will no longer sell a majority of the fur products you see today, with the exception of fur that is ‘a byproduct of domestic farming to feed our society’ as outlined in guidelines administered by the Fur Free Alliance. This means that while the large department store will no longer carry a majority of fur products, you’ll still find fur products that are “ethically” sourced. You’ll also find faux fur products in Macy’s and Bloomingdale’s as well.
According to Macy’s CEO Jeff Gennette, the shift was inspired by an obvious trend in today’s society. “Our customer is migrating away from natural fur and we are aligning with this trend”, Gennette explains, according to CBS. "Macy's private brands are already fur-free, so expanding this practice across all [stores and affiliates] is the natural next step."
While Macy’s own private brands are already fur-free, the remaining private brands found Macy’s will be fur-free by the end of fiscal 2020, or early 2021. Sure, this means the closing of hundreds of Fur Vault and Maximilian locations, but it also means better business and happier customers for the company.
On the subject of Mac’s deciding to go fur-free, PJ Smith (director of Humane Society’s fashion policy) said, “It’s just a changing tide. Consumers care about animal welfare more and more, and the idea of luxury is changing, where it’s more about who’s the most socially responsible and the most innovative.”
You can learn more about Macy’s Fur Policy by visiting their policy page here. As we move into the new year, you can expect to see more growth from Macy’s. You might even want to buy some stock because it can only go up from here.