The Economist, a publishing company with a worldwide influence on international business and world affairs, recently dubbed 2019 as the “Year of the Vegan.” Now, the company is proving it was right.
To kick off the unofficial start of the summer season, the team at The Economist served up vegan hot dogs made with Beyond Sausage in New York City– for free. The initiative is part of The Economist’s “Feeding The Future” campaign, which strives to inform people about the great benefits of meat alternatives. The Economist partnered with the marketing agency Sense New York to bring the iconic red hot dog cart to life.
Currently, the magazine company is traveling throughout the city with this red NYC hot dog cart. It will be touring around the city from now until the middle of June, serving up plant-based hot dog treats to passersby. Everyone who visits the hot dog cart will be given a reduced subscription rate to The Economist magazine at 12 weeks for $12, and can also request that the company plant a tree on their behalf.
The company’s “Feeding the Future” campaign is inspired by a report titled “I Can’t Believe It’s Not Beef” by 1843, a sister publication to The Economist.