With veganism becoming a growing lifestyle choice for many, the demand for plant-based products and services has skyrocketed in the past few years. Whatever the reason for adopting a plant-based life (ethical, sustainability, or health concerns), the nation has witnessed a continuous rise of vegan food options, restaurants, magazines, and lifestyle blogs.
Los Angeles has been particularly receptive to veganism and is proudly ranked among the top US cities for veganism. In fact, in 2019 the city banned the sale of fur, hosted the first Vegan Fashion Week, and is now preparing to host the first ever Vegan Bridal Fair. Vegan brides and grooms will finally have a place to call their own.
San Francisco based Daniela Degrassi, former wedding photographer and founder of a vegan wedding resource blog and the online community “The Kind Bride” has teamed up with Los Angeles based Laura Frecon, founder of the eco-luxury lifestyle marketplace Verte Luxe and curator of many eco-conscious events. Both women recognized the need to provide resources for the rising number of couples who want vegan weddings.
“With Kind Bride I found a perfect way to give back to the wedding industry and engage in gentle activism, encouraging and supporting vegan couples planning a vegan wedding. I am well aware of how stressful planning a wedding can be and how complicated it gets to please everyone else whilst trying to conceive your own idea of a perfect day. Imagine that struggle multiplied by a crazy number if you’re vegan! I wanted to give vegan couples some peace of mind and a sense of normalcy when entering a wedding expo, and meet suppliers that are familiar with the nuances of a plant-based lifestyle,” commented Daniela Degrassi, Founder of The Kind Bride.
Laura Frecon states, “Why not offer one place for brides and grooms to go where they can find what they are looking for and feel confident that the brands and vendors on the site have the same values that they do. We have since grown into a full lifestyle platform with five pillars: wedding, fashion, home, beauty, and life.”
The LUXE AND KIND BRIDAL BOUTIQUE and Pop Up will take place at the Bel Air Tree House, a plant-based biodynamic jewel hotel in the heart of Los Angeles. The groundbreaking boutique style event will showcase established local vegan suppliers of the caliber of Pink Salt Cuisine, Amethyst Event Productions, Everlasting Vegan Events, and many more. Entertainment, food and wine tasting will be provided to vegan couples, influencers, and press. Press will also enjoy a complimentary dinner provided by the Bel Air Tree House and the all-female team of Pink Salt Cuisine.