As it stands, the F1 titlist is known to regularly speak on the benefits of adopting a vegan diet.
However, in recent times, the Formula One champ has been pushing even harder for the spread of veganism.
Last week, Hamilton took to Instagram to prompt his millions of followers to avoid the support of any attractions that involve marine animal performances. In the post, in response to witnessing animal cruelty in Japan, he explained, “Please, don’t go and support these shows around the world, don’t buy tickets to show your kids. Instead educate them of these horrible things that are [happening] to the dolphins, whales, and other sea life. These beautiful creatures shouldn’t suffer. Captivity isn’t cool.”
This past Tuesday, Lewis Hamilton also posted a series of Instagram Stories with a call to action for his followers to consider adopting a vegan diet. In the series of posts, the F1 champion shared information about the negative effects the meat market and overuse of resources have on our environment. Below is a complete transcript of the content from his posts:
"I'm sad right now with the thought of where this world is going. Extinction of our race is becoming more and more likely as we over us our resources.
The world is a messed up place. World leaders either uneducated or don't care about the environment at all. Agriculture farming is the largest pollutant we currently have by over 50 percent, far more than our travel industry combined. I'm sad to see so many people, even close friends ignore what is happening daily. Education is key and we were taught that eating animal products was good for us but we've been lied to for 100s of years. It's taken me 32 years to understand the impact I'm having on the world and I'm figuring out daily what I can do to play a better part. I want my life to mean something and honestly, up until now my life had no meaning. Being part of the solution is and I'm striving to do better. I urge you, to do some research, find the compassion I know you have within you to recognize what you are in terms of what you eat which keeps the meat and dairy industry flourishing and therefore deforestation, animal cruelty, our seas and climate decaying on a daily basis.
Go vegan, it is the only way to truly save our planet today. It can be done so quickly, all you have to do is put your mind to it.”
Lewis Hamiton has also opened his very own vegan burger joint in London, United Kingdom. Called Neat Burger, the restaurant was born out of a collaboration with The Cream Group and Beyond Meat, who will provide the vegan patties and meat alternatives. Neat Burger also offers Just Water, an eco-friendly water brand created by Will and Jaden Smith.
Hamilton plans to expand the restaurant globally within the next two years with a total of 14 franchises in large cities, including Los Angeles. As the vegan racer becomes more passionate about spreading the message about veganism, we look forward to seeing the amazing impact he continues to have on his supporters.