by Lori Fryd
The Plant Based Foods Association has come to town.
Washington, D.C. that is.
And they are here to try to ensure that plant-based foods get a fair shake in our nation’s capitol. For too long, the beef, dairy and egg lobbyists have had the best seats at the table – and the damage they have done there is incalculable. The PBFA is hoping to change all that – or at least help level the playing field so that plant-based foods have the opportunity to compete fairly. The association was formed to allow leading companies to join together to strengthen the plant-based food sector and to promote a fair and competitive marketplace. See PFBA’s Mission Statement below.
So, is this big news? You betcha.
How big? Big enough to attract attention of the New York Times who, in March of this year, published an encouraging article about PBFA’s mission, predicting: “The trade associations representing the beef, pork and poultry industries are among the most powerful lobbies in Washington. And they are about to get some company.” (Read NYT Article Here)
PBFA is preparing for an uphill battle. Taking on the deeply-entrenched Washington meat and dairy lobbyists is not for the faint of heart. Fortunately, these members have banded together for a common principled purpose – and the heart responds well to this kind of unity (as well as to vegan diets)!
A quick perusal of the 42 members in this association will reveal many well-known name brands, happily familiar to loyal consumers of non-meat food products, including: Beanfields Snacks, Nutpods, Califia Farms, Daiya Foods, Miyoko’s Kitchen, The Tofurky Company, YamChops, The Herbivorous Butcher and many more. If there is strength in numbers, these companies together are hoping to alter a calamitous status quo that has been monopolizing food policy in this country for far too long.
Vegans and non-vegans alike should welcome the inclusion of these organizations into the political dialogue.
For more information about The Plant Based Foods Association click here.
To ensure a fair and competitive marketplace for businesses selling plant-based foods intended to replace animal products such as meats, dairy, and eggs, by promoting policies and practices that improve conditions in the plant-based foods industry, and educating consumers about the benefits of plant-based foods.
We aim to:
- Engage in education, public relations, and media outreach to increase visibility for plant-based foods and boost consumer acceptance;
- Eliminate policies and practices that place plant-based meats, milks, eggs, and butters at an economic disadvantage, such as labeling restrictions;
- Change the debate on important public policy issues such as the dietary guidelines.
The Plant Based Foods Association will also use various legal strategies, often in collaboration with other organizations, to challenge policies and practices that undercut its members in the marketplace. The goal is to level the playing field for plant-based foods to compete fairly.